Latvia fintech company VIA SMS Group invests in the development of Vietnam’s

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Latvia fintech company VIA SMS Group invests in the development of Vietnam’s

April 26
14:54 2022
Company continues to expand its presence in Asia-Pacific region by funding Vietnamese consumer lending brand

VIA SMS Group, a Latvian financial technology company, continues to expand its presence in the Asia-Pacific market. The Latvian company recently invested in Vietnam’s consumer lending brand,, a provider of short-term loans. The investment into the Vietnamese brand allows VIA SMS Group to grow its reach through the consumer lending market in the region.

The consumer lending market in the Asia-Pacific region is growing and VIA SMS Group saw a lot of potential in the area for growth. launched in December 2019 with its first loan being made shortly after the public launch. VIA SMS Group continues to invest further into the company with the aim of making it Vietnam’s go-to consumer lending brand.

“VIA SMS Group is constantly looking for new potential markets, so expansion outside of Europe seemed like a logical step for the company’s development,” Deniss Šerstjukovs, Member of the Board at VIA SMS Group, said. “Asia-Pacific is an enormously huge and challenging market that provides opportunities that would never be possible in today’s European consumer lending market. Business experience in Vietnam gained together with TWINO has been incredibly valuable in understanding the specifics of the region and particular business field.”

Short-term loans provided by allow individuals to obtain temporary personal or business capital support.’s loans provide quick funding when a person’s cash flow is low, giving them the opportunity to make important payments or purchases. Short-term loans are attractive for small businesses and can help individuals in the Asia-Pacific market reach their entrepreneurial goals.

For more information on VIA SMS Group, please visit the company’s official website. To explore the financial services and products of, please visit the company’s website.

About VIA SMS Group

VIA SMS Group is a Latvian financial technology company registered and operating in the European and Asia-Pacific markets. It also makes up a significant part of the Latvian consumer lending market. Besides the core business of consumer lending, VIA SMS Group also offers investment opportunities with the investment platform VIAINVEST and operates the digital payments platform VIALET.

Media Contact
Company Name: VIA SMS Group
Contact Person: Media Relations
Email: Send Email
Phone: +371 67885777
Country: Latvia

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